Hey, everybody. Andy Stickel here. Hope you’re having a good day. Now, listen, a lot of times, I’ll talk to lawyers and they’ll say, “I really don’t have any new leads coming in but I need more clients.” I have a very simple solution, almost like a hack, that you can use to not only get more clients in the future but to get some clients right now.
Basically, it consists of sending leads that didn’t hire you a “Did Not Hire” survey.
A Did Not Hire survey is a survey that you send out to the prospects that didn’t hire you, to find out why they didn’t hire you. This is going to do two things for you. One, it’s probably going to reawaken some dead leads who were about to hire you and were ready to hire you. However, at that moment life happened or COVID happened or whatever happened and they didn’t actually hire you. Now, you’re contacting them and you’re starting the process again and it’s going to make them think, “Oh, right. I do need to hire that attorney for that thing that I need to handle.” The other thing it’s going to do is it’s going to provide you with some very valuable insights into why they didn’t hire your firm.
An Unnoticed Problem
If you start seeing a common theme, then maybe you can address those things and, in the future, you can avoid whatever the reason that they didn’t hire you and you can use that to get more clients. It’s really simple. Sometimes, we have unnoticed issues. A survey like this can point it out for you.
All you have to do is go to Google Forms, which is completely free, or SurveyMonkey, which is a free version of that also. You can send it to people via text message or email. You can send them the survey and get them to give you some feedback about why they didn’t hire your law firm.
What To Ask
There are a couple of questions I would ask. The first question I would ask is, “Were you considering hiring our law firm?” The reason you want to ask this is that if the answer is no, then you can pretty much discount the rest of their answers. Because if they weren’t considering hiring you, then it’s probably not someone that’s really going to be valuable to you anyway. The next question is, “Are you still looking for an attorney?” That’s an obvious reason. If they are, then there might be a way that you can get in there. The third question is, “What ultimately led to your decision to not hire our firm? Please be as specific as possible.” Obviously, you’ll get a lot of gold there. You can also ask, “Is there anything else that you’d like to tell us?” A lot of times, people will volunteer information that you never would’ve even thought of if you do that. The final question is, “Would you like us to follow up about having us represent you?” If you send this out, then what will happen is you’ll definitely reawaken some old leads. You’ll also get really valuable information that will allow you to do a better job. Maybe there’s something that’s happening. Maybe there’s some part of the process that is actually turning people off and you’ll discover it in this survey. This is a really good habit to do. Not even when you’re slow. Just all the time so you’re always reevaluating your law firm.
Now, another thing. If you’re trying to get more leads for your law firm and things are slow, then what I’d like to do is I’d like to personally invite you to check out a free training that I created that teaches you how to build a marketing machine that will get you, clients, for the rest of your career without having to pay for it. It’s completely free. All you have to do is click the link below this video, enter your information, just your name and your email address, and you’ll be taken directly to the training. We’ll show you the three secrets to getting clients from social media for your law firm. The training is about an hour long.
You’re going to want to make sure that you have a pen and paper and take really good notes because this training can absolutely change your life. Let me know in the comments below if you use this didn’t hire a survey, how it goes for you, and if it works. I hope to see you at the training. I hope you have a great day. Thanks.