Recently I was asked the following question:
“We are a law firm that specializes in private equity, real estate, and media/entertainment.
Does it make sense to have three separate YouTube channels for all three practice areas or does it make sense to have one channel with playlists for each area?”
Modern technology is there to make our lives easier. It is always better to take the easy route. In most cases, if the technology if easier for you, it is easier for the end-user. That is why I recommend staying with one YouTube channel and to set up separate playlists. It takes about 10 seconds to set up a playlist and it is a 10-second task well spent as your clients will find you quickly and effortlessly.
If you need help setting up a playlist click here.