The Facebook empire, believe it or not, is continuing to grow. By the middle of this year, it’s estimated that Facebook will have two billion active monthly users around the globe. You might already have spent a few dollars on Facebook advertising, and you may have been disappointed with your results.
Is there a better way to use Facebook to connect with your target audience? Because that’s where they are. According to the New York Times, the average Facebook user spends fifty minutes every day on the site.
How does Facebook advertising work? Who should advertise on Facebook? And what is the best way to ensure that your advertising on Facebook is effective and reaches the audience that you are targeting?
This will be a general look at Facebook advertising, but if you are serious about marketing on the internet, you really should discuss your marketing goals and needs with the professionals at a successful internet marketing agency.
WHAT IS A “BOOSTED” POST ON FACEBOOK?
As you probably know, there are several ways to advertise on Facebook. The simplest form of Facebook advertising is called a “boosted post.” You can boost a post from your business page – there should be a button at the lower right corner of each of your business page’s posts that says “Boost Post” – but you cannot boost a post from a personal profile. If you don’t see the button, either it’s a post that you can’t boost, or it’s already been boosted.
When you click on “Boost Post,” you’re given options regarding whom you want to reach and how much you want to spend. To reach more people, you’ll need to spend more or update your audience targeting preferences.
A boosted post appears more often in the Facebook news feed, increasing the chances that the audience you select will see it. When you boost a post, you can aim it at people who like your page, people who like your page and their Facebook friends, or specific groups you choose through demographic targeting.
If you choose people through demographic targeting, you can base your choices on geography, interests, age, and gender. Boosted posts can generate significantly more likes, shares, and comments than unboosted posts, so they are particularly effective when you’re seeking engagement with your audience. Facebook also gives you the ability to see how your boosted posts are performing.
WHAT ARE FACEBOOK’S OTHER ADVERTISING OPTIONS?
Facebook ads are a more sophisticated way to advertise on Facebook, with more options and more ability to reach your targets. You have to create an ad account – if you haven’t, it’s easy. Facebook helps you create your advertising, helps you choose your objectives and your target audience, and it provides complete analytics so that you can measure your advertising success and tweak your ad campaign as you need to.
For your Facebook advertising to be genuinely effective, ask yourself some questions before you create the first ad or spend the first dollar. Take a moment to think about why advertising on Facebook may be worth the investment for your business.
Precisely who are you trying to reach? What is your objective? What is your message? Having clear objectives and goals from the beginning is imperative. Never hesitate to consult a professional internet marketing agency to discuss your online marketing goals and objectives and the best way to attain them.
Whether you are “boosting” a post or buying a “regular” Facebook ad, the picture or graphic you choose will be the first thing that people see. You must choose images thoughtfully because our minds retain images, and this is how people will think of your business. Of course, you’ll want to be certain that you have the rights to any photographs or graphics you use for your Facebook advertising.
As for writing the ad text, you don’t have to be Hemingway or Stephen King – no one on Facebook is going to read a novel there anyway. Just make certain that all of the important information is included. Also, be certain that you use a spell check and grammar check or a program like Grammarly. Especially if you’re a professional, your online spelling, grammar, and punctuation need to be accurate – all the time.
WHAT ARE THE MOST POPULAR TYPES OF ADS ON FACEBOOK?
You can place several kinds of advertising on Facebook. Among your options, a “page post link ad” is ideal for promoting your external site, because that’s where it takes those who click the link. Video ads are growing in popularity. They now account for more than fifteen percent of all Facebook ads.
Properly produced, a video ad on Facebook can genuinely create a personal connection in a way that almost nothing else can. Event ads and special offers can be effective in the short term to promote sales, webinars, and other specific activities.
As you can tell, Facebook advertising offers a lot of options and advantages, but there are some “cons” to go along with the “pros.” Some marketers may feel their growth on Facebook has already reached a level of maximum exposure.
Others may look at their analytics and feel that their resources are wasted. Some may simply not know what an ad should say, and a few people are just uncomfortable and confused by Facebook’s terminology or feel that the ad purchasing system is needlessly complicated.
For anyone who is marketing online – especially if you are a busy professional, and your online marketing must be professional as well – the best way to accomplish your online marketing goals is with the advice and services of internet marketing professionals. Experienced internet marketing pros can help you make the right advertising choices, and they work with a variety of content writers, website designers, visual artists, videographers, and more.
If you want help with your Facebook advertising and more – or if you feel that you’ve exhausted your possibilities on Facebook and you need new marketing options – speak with some internet marketing professionals.
An experienced internet marketing agency can create a powerful online presence for you and coordinate your marketing across the internet. When you put your marketing concerns in the hands of talented, experienced internet marketing professionals, you can start marketing more effectively on the internet almost at once.