Clients usually hire our internet marketing company to overhaul their entire internet marketing presence, but some clients need results ASAP.
Social Firestarter can typically launch a comprehensive lawyer website with all new content in about six weeks, but in the interim, we optimize the content on the existing website as a first step. That increases calls and leads immediately.
What we do is simple. We take a top keyword or phrase from the client’s website – say “criminal defense attorney” or “personal injury lawyer.”
IDENTIFYING KEYWORDS IS THE KEY
We use that phrase to determine what other keywords are used by the highest-ranking pages which also use that same key phrase, we add these other keywords to our client’s pages, and then we watch the client’s ranking improve.
Google relies on synonyms and close variants of those synonyms to determine a page’s content and topic. Thus, to rank for “criminal defense attorney,” your content must have related words and phrases such as:
4. legal consultation
5. and scores of other possible keywords
The biggest challenge is determining which keywords are the most important. We use a website called Text-Tools.net. Buy a membership – it’s not costly – or check out the free trial.
HOW DOES TEXT-TOOLS WORK?
When you login to Text-Tools.net, go to “Semantic Analysis” and then click “TFIDF.” When you type in the keyword you’ve chosen – “criminal defense attorney” in our example here – Text-Tools lets you see:
1. which web pages are ranking highest for the keyword you entered
2. what other keywords those sites have in common
The search will take several minutes. When it’s complete, go to the left column, click “Jobs” and then click “Completed.”
You’ll usually see a list of your completed searches, so at the top of that list, find the search you’ve just completed for “criminal defense attorney,” and under the “URL” column, click “Analysis.”
DON’T BE INTIMIDATED – THIS IS EASY
You’ll see a chart. It may look overwhelming at first, but it’s actually simple.
It charts the twenty highest-ranking web pages that use the keyword you’ve entered, and it shows the other keywords those pages are using.
You may see a thousand or more words – don’t let that bother you. At the top of the page, click “Show,” and you can choose to see only 50 or 100 keywords.
Then click “Compare” (top right), and allow several minutes for the comparison to appear. While you wait, go back to your own page and click “Command-A” or “Control-A” to highlight the entire page.
HOW TEXT-TOOLS MAKES THIS METHOD EVEN EASIER
Copy your page, return to Text-Tools, and below the chart, paste all of the content you’ve copied into “Semantic Analysis: Text Input.” Then click “Analyze My Text.”
A new chart will appear, and the “gaps” in that chart will point to the keywords that are on your competitors’ pages – but not on yours. These are the words you need on your site.
Click “Show 100” or 200 or 500 to see even more keywords you may need.
Text-Tools makes it easy, because at the bottom of the page, you’ll see “Adding some of the following terms might improve the ranking of your text,” and a list of the keywords you need is provided right there.
THAT’S ALL IT TAKES
Add a little content to your page, maybe rewrite some content, and write to “weave” your keywords smoothly into your text. When you’re finished, you can go through the process again to check on your improvement.
Just adding a few important keywords can increase the relevancy of your page, the quality of your content, and your ranking. As your ranking rises, so will your calls and leads.
In summary, use Text-Tools to find the keywords you’re missing. Google will associate you with those keywords and will likely start to rank you higher.
WHERE CAN YOU FIND MORE MARKETING HELP AND ADVICE?
At Social Firestarter, we’ve seen clients move from page four or five to page one of the Google rankings using this method alone.
To learn more about how our internet marketing company chooses keywords and raises the rankings for our clients, email us – firstname.lastname@example.org – or call us at 619-607-4300.
We’re always ready to answer your questions about keywords, content, and increasing your Google ranking.