Internet marketing presents both unique challenges and unique opportunities. Because internet marketing is still relatively new, plenty of fallacies regarding it are still floating around. Let’s look at several of them:

Fallacy #1: If you have great services or products, you’ll succeed. Not necessarily. Great services or products are imperative, but if you aren’t building relationships and trust, who will know or trust you? Internet marketing lets consumers “get to know you,” trust you, and become comfortable with you. That almost guarantees success.

Fallacy #2: The bottom line is the only important statistic. Of course the bottom line is critical. But the other metrics – your click-through, conversion, and bounce rates – can give you a fuller picture of where you are now and where you’re going. Don’t miss the red flags indicating that your website needs some tweaking.

Fallacy #3: If you build it, they will come. That’s true only in the movies. No one is going to find your website without some effort on your part, and SEO (search engine optimization) is key. Compile a set of keywords that reflect what your services or products are about, and create a site that includes these terms. With proper SEO and engaging, practical content, then they will come. A good internet marketing agency can create your website and its content, ensure proper and sufficient SEO, and help you promote your website through social media and backlinking, pay-per-click advertising, and email marketing.

The most important thing to remember is that online shopping is an experience, whether the consumer is shopping for a home, a microwave oven, or a doctor or lawyer. Establishing a web presence that’s comfortable, trustworthy, informative, and personalized is imperative to internet marketing success. Learn more. Discuss your internet marketing with the experts at a good internet marketing agency, and don’t wait. Someone may be looking for you online right now.