As a marketer for attorneys I’m always on the lookout for effective ways I can increase my client’s search rankings.
I’m going to share with you one of my favorite methods for bringing my client’s website from the third page to the first page on Google. This trick works fast and does not involve tech.
This tip takes advantage of something Google uses that most people don’t understand.
It’s called latent semantic indexing.
Why Should Lawyers Care About Semantic Indexing?
Latent semantic indexing (LSI) is a method that checks the content of webpages. It looks at synonyms related to your page topic.
The most common phrases and words are determined to be keywords for your topic.
Through latent semantic indexing, Google is able to tell if your page about “cars” is about the movie, the band, or vehicles.
But you don’t have to worry about how it works.
You just need to know that it can help move your law firm to the front page of the Google search results.
You can take advantage of it by using https://www.text-tools.net/. It’s shockingly easy.
How To Use Text-Tools To Move Your Page Up In The Rankings
Text-tools is an underutilized tool that helps you improve your on-page SEO. For as valuable as this tool is for search ranking, it’s still affordable.
Currently the prices for a monthly membership range from $27 to $67 per month. It depends on whether you want basic, standard, or premium options.
It’s also user-friendly. Let’s use “Divorce Lawyer Denver” as an example.
In the dashboard, you would go to “Semantic Analysis” and click “TFIDF.” Type in your topic, in this case, it’s “Divorce Lawyer Denver.” Click submit to run the report.
This report may take a couple of minutes, but when it’s done, it will generate a list and a graph that shows the most important keywords for the topic. It does this by analyzing the top results for the topic or keyword you searched.
The chart shows the keywords in order of importance. For our “Denver Divorce Lawyer” search you could expect keyword results like Colorado, family law, law, and legal.
Here’s the cool part. Copy and paste the words on your web page that you want to rank and paste it in the box on the results page.
This will compare your copy with the keywords that Google thinks you should have to rank for this topic. The yellow area on the chart will show what words you already have in order of importance.
Use The New Keywords You’ve Discovered To Bring Your Page To Page 1
All you have to do is go in and add these words to your page. You could also send the list to your copywriter and have them insert the keywords into the page copy.
It should immediately boost your ranking! This is a quick, effective tip that you can easily use today.