Hey, everybody. Andy Stickel here. I talk to lawyers all the time and they say, “I want to run social media ads and I want to do social media for my law firm but I just don’t have time to film videos every single day. I just don’t have the time.” And what I want to do is I want to show you that filming videos do not have to be complicated. It doesn’t have to take a long time. So what I’m going to do is I’m actually going to show you real quick on this video. I’m going to show you how long it actually takes me to film a video for my marketing.
Basically, this is what it is:
- I think of a problem
- I think of a solution
- I provide value that goes along with it.
“Okay. I’m targeting lawyers. What’s a problem that lawyers have? Especially in crazy times like right now, maybe they’re not getting a lot of new leads in the door and they need cases. Okay. How can we fix that? Well, what we can do is we can actually send out a Didn’t Hire survey. What I’m going to do is I’m going to create a video real quick that basically just explains that process and gives some value and then has a call to action at the end.” It’s super simple and you can see how quickly it actually happens. So what I’m actually going to do is I’m going to pull out my phone right now and I’m going to record this video and we’ll put a timer somewhere around here and I’ll actually show you just how quickly this can happen. Here we go:
Hey, everybody. Andy Stickel here. Hope you’re having a good day. Now, listen, a lot of times, I’ll talk to lawyers and they’ll say, “I really don’t have any new leads coming in but I need more clients.” I have a very simple solution, almost like a hack, that you can use to not only get more clients in the future but get some clients right now. Basically, what that is is to send leads that didn’t hire you a Did Not Hire survey. What a Did Not Hire survey is is a survey that you send out to the prospects that didn’t hire you to find out why they didn’t hire you. This is going to do two things for you. One, it’s probably going to reawaken some dead leads who were about to hire you and were ready to hire you and then life happened or COVID happened or whatever happened and they didn’t actually hire you. Now, you’re contacting them and you’re starting the process again and it’s going to make them think, “Oh, right. I do need to hire that attorney for that thing that I need to handle.” The other thing it’s going to do is it’s going to provide you very, very valuable insights into why they didn’t hire your firm. If you start seeing a common theme, then maybe you can address those things and, in the future, you can avoid whatever the reason that they didn’t hire you was and you can use that to get more clients. It’s really simple. All you have to do is go to Google Forms, which is completely free, or SurveyMonkey, which is a free version of that also. You can send it to people via text message or email. You can send them the survey and get them to give you some feedback about why they didn’t hire your law firm. And there are a couple of questions I would ask. The first question I would ask is, “Were you considering hiring our law firm?” The reason you want to ask this is that if the answer is no, then you can pretty much discount the rest of their answers. Because if they weren’t considering hiring you, then it’s probably not someone that’s really going to be valuable to you anyway. The next question is, “Are you still looking for an attorney?” That’s an obvious reason. If they are, then there might be a way that you can get in there. The third question is, “What ultimately led to your decision to not hire our firm? Please be as specific as possible.” Obviously, you’ll get a lot of gold there. You can also ask, “Is there anything else that you’d like to tell us?” A lot of times, people will volunteer information that you never would’ve even thought of if you do that. The final question is, “Would you like us to follow up about having us represent you?” If you send this out, then what will happen is you’ll definitely reawaken some old leads. You’ll also get really, really valuable information that will allow you to do a better job. Maybe there’s something that’s happening. Maybe there’s some part of the process that is actually turning people off and you’ll discover it in this survey. This is a really good habit to do. Not even when you’re slow. Just all the time so you’re always reevaluating your law firm. Now, another thing. If you’re trying to get more leads for your law firm and things are slow, then what I’d like to do is I’d like to personally invite you to check out a free training that I created that teaches you how to build a marketing machine that will get you, clients, for the rest of your career without having to pay for it. It’s completely free. All you have to do is click the link below this video, enter your information, just your name and your email address, and you’ll be taken directly to the training. We’ll show you the three secrets to getting clients from social media for your law firm. The training is about an hour long. You’re going to want to make sure that you have a pen and paper and take really, really good notes because this training can absolutely change your life. Let me know in the comments below if you use this Didn’t Hire survey, how it goes for you, and if it works. I hope to see you in the training. I hope you have a great day. Thanks.
Alright. So that video is finished. Now, what I’m going to do is I’m going to take it right from my phone. I’m going to pull up the YouTube app on my phone. I’m going to hit the upload button. And we are finished. Stop the timer. That’s how quickly you can go and record videos. It doesn’t have to take a long time. All you have to do is figure out what’s the problem people have, offer up a solution, provide some good value, and have an offer at the end of it to take the next step. Whether it’s “Download a cheat sheet,” whether it’s “Send me a message and I’ll point you in the direction,” whether it’s “Leave a comment below, whatever it is, you just gotta help people solve problems as simple as that. You just do it on your phone. It takes three minutes or four minutes a day, hit the upload button, and that’s good. I hope this video was helpful. I hope this video inspired you to start recording more videos. Robert Kiyosaki, wrote the book Rich Dad, Poor Dad. There’s a really interesting quote in that book. Basically, what he said is that “Poor people say ‘I cannot afford this’ and rich people say ‘How can I afford this?'” It’s kind of the same thing. A lot of times, people will say, “I don’t have time to film videos. I don’t have five minutes a day to film videos.” But that’s really the wrong thing. What you should be saying is, “When do I have five minutes that I can pull out my phone and record a video?” Whether you think you can or you think you can’t, you’re right. It’s really easy. I just showed you. It’s super simple. It’s just a matter of having the mindset that you’re actually going to do it. Now, if you want me to help you get more clients using social media, then what I want you to do is I want you to click the link below this video and I want you to answer a few questions and book a call with my team. And on that call, we’re going to be able to learn a little bit more about your law firm and learn if we can help you implement the social media strategy that I’ve been telling you about for your law firm. If we can, then we’ll let you know what else is involved with the program and how you can get involved. And then at that point, you can decide if you want to be involved with the program or if you want to go at it on your own. But the call is completely free. There’s no obligation to buy anything. So click the link below this video, enter your information, answer some questions, let us learn a little bit about your law firm, and let’s hop on the call and find out if we can help you finally start growing your law firm and getting lots and lots of clients. Go ahead, click the link below, book a call, and I look forward to helping you grow your law firm.