Here’s a quick tip about how to increase your conversion optimization. In fact, you’re probably indirectly increasing your actual rankings as well.

When more people engage with your Google listing, then what ends up happening is that your rankings increase as well, because that’s how Google and RankBrain work.

Why You Should Reply To Your Reviews

You may put a lot of time and effort into getting reviews. But, what I’ve noticed is that a lot of lawyers don’t reply to the reviews to say thank you for leaving a high-quality review. So, I’m going to show you real quick how to do that.

How To Properly Reply To Your Reviews

You can access all of your reviews on one screen, and reply to them all at once. First, go to google.com/places. Once you’re there, click on the listing, i.e., the name, and then on the left side, you’re going to see “reviews.”

All you have to do is click on “reviews.” Now, you’ll see all your reviews, and there’s even “replied” and “haven’t replied.” You can even sort by that.

Then, all you have to do is click reply, type your reply, and then hit reply. You can even go down the entire list and knock out all of your replies to your reviews. It would be even better if you can write one or two sentences in reply to each review.

A Bonus Benefit To Reply To Reviews

This practice also protects you from getting reviews filtered by Google. It doesn’t happen very often, and it’s not as bad as on Yelp.

But, every once in a while, Google will filter reviews that it doesn’t think are legitimate. We have found that when you reply to reviews, there’s less of a chance of them getting filtered.