If you could sum up the entire marketing strategy that I’ve had for three years now, it’s two words. It provides value. That’s basically what it is. It’s figuring out, “How do you provide value? How do you provide value and just help as many people as possible?” And the more people that you help and the more value you provide, the more it comes back to you. I truly believe in the karma bank. I think that the more people you help and help without expecting anything in return, the better you will be in the long run.