The poet Muriel Rukeyser said the universe is composed of stories, not of atoms. That may not be literally true about the universe, but it’s true about the internet. You have products and services, but you also have a story, and you need to tell it. Maybe it’s how you turned a love for flowers and plants into a successful nursery business, or how you turned a burning desire for justice into a successful law practice. With so much available to read on the internet, you must provide more than a list of services and products. You must give readers something compelling, something that moves them from one sentence to the next. An internet marketing agency can help you craft, tell, and share your story.
If you are an attorney or a real estate agent, your competition constitutes a lot more than the attorney or agent down the block. On the internet, your competition is everyone competing for the attention of internet users – everyone who’s telling a story. To tell your own story effectively and compellingly, determine first what it is that you want to be known for. It might be the most beautiful arrangements in the city if you’re a florist or the most luxurious mansions if you’re a real estate agent. Next, determine what the concerns of your typical reader are. While telling your story you should not only address those concerns – you should also show how you are already addressing similar concerns for clients or customers. Finally, you need to create and post compelling content. Whether you are explaining the process of a personal injury lawsuit or how to plant and grow a spectacular flower bed, provide something useful, toss in some humor, be creative, and keep it as simple as possible.
You’ll know that you are telling your story effectively when you’re attracting customers or clients and your bottom line rises. If you don’t have the time for extensive online marketing or if you don’t feel especially creative, an internet marketing agency can provide any or all of your internet marketing needs. Let some internet marketing professionals help you tell your story. Make the call promptly.