What is a reasonable rate for a copywriter? Five cents a word, ten cents a word, what?
Honestly, it depends. I have said many times that I get my writers from a Facebook job board. It’s a Facebook group called the Cult of Copy Job Board, and I typically pay writers anywhere from…
Different Tiers of Writers
We have different tiers of writers. We have blog writers; we have content writers who do search engine optimization for us. We have writers that will just do third-party content. For example, if we’re building out social media platforms, or if we’re building a blogger page for one of our clients that is more for search engine optimization than anything else, then we will typically use lower tier writers.
What We Pay Writers
We pay our writers anywhere from probably three cents a word up to 20 or 30 cents a word for our top writers. I would rather pay more for quality.
I don’t have a problem with paying more for people that do a good job. There are a lot of people out there who say they’re writers. They want to be writers but they just absolutely suck at writing.
Why We Pay Good Writers More
So if you can get a good writer, it’s worth it to pay them a little bit more. That’s because the content that they write will live on for a while. It’s not like a Google ad where it runs one time and it’s gone and nobody else sees it again.
How often do you change your website content? It might be on your website for the next 5 years, so it’s worth paying a little bit more to get a good writer that’s actually going to do a good job.