Hey, everybody. Andy Stickel here. In this video, I’m going to talk to you about how I lost 15 pounds during the quarantine and what that has to do with your marketing. This is not actually a weight loss video.

I don’t know if you could tell but I still have a few more pounds to go. But I’ve been hearing a lot of people that, while they’re under quarantine, they’re saying that they haven’t really exercised, they haven’t eaten that well and they’re getting ready to go back to work and now their clothes are a little tighter than they should be. I kind of was afraid that that was going to happen to me because eating and sitting around are some of my favorite things to do.

I have to work it very hard, believe it or not, to keep this physique I’ve got going on. So what I decided to do is start tracking what I was actually eating. By tracking it, I was actually able to measure what I was doing. Then by measuring, I could look at the numbers and say, “Oh, okay. Maybe I should have a salad instead of the Oreos,” which was obviously common sense. But for me, what I didn’t realize is I didn’t realize all the little snacking that I was doing between meals and it really starts to add up. Now, what does this have to do with your marketing? Well, basically, by keeping track of what I was doing, I was able to actually cut down a lot of the unnecessary calories that I was eating or unnecessary food that I was eating and I was actually able to lose 15 pounds while being stuck at home on quarantine, which is pretty contrary to what most people have experienced. Now, the reason I was able to do this is that I was able to track things. This is where we get to your marketing. Most people are running a couple of different types of lead generation attempts for their law firm. Maybe you’re doing search engine optimization. Maybe you’re doing Google AdWords. Maybe you’re trying some Facebook or some social media interaction. But the problem is I would say 99% of the law firms that I talk to have no idea which of these methods are effective and which of these methods are not effective. Once you understand what’s effective and what isn’t effective, then you can either make adjustments to the things that are not effective or you can turn them off so you’re not wasting money. And then what you can do is you can also double down on the things that actually are working. If you would like to learn a strategy that is not only effective but also measurable where you can actually see on a very, very easy to use dashboard how many clients you are getting, how many leads you’re getting, how much each lead costs you, then what I want you to do is I want you to click the link included with this video, enter your information, and I want you to watch the free training where I’m going to show you how to get clients using social media.

Now, not only is it going to show you how to get clients but it’s going to show a strategy that is measurable, where you can actually see a real number that’s associated with all the things that you’re doing, with all of your efforts so there’s no guessing, so you can actually figure out what works and what doesn’t and you can make informed decisions. So what I want you to do is click the link included with this video, enter your information, and you’ll be taken directly to the training. Make sure that you have a notepad and a pen so you can take really good notes. If you have any questions at all, leave them in the comments below. It’s time to start tracking your marketing and start making sure that your marketing dollars are actually going to be growing your law firm. Keep in mind, if you’re not measuring it, you can’t track it. If you can’t track it, you can’t measure it. Whatever it is, you gotta pay attention to your numbers. If you don’t know what’s working and what isn’t, then you’re driving blind. This is a strategy that’s going to allow you to solve all those problems. Click the link included with this video, enter your information, and get started today.