How to Convert Contacts to Law Firm Leads From Offline Events

The question:

How should we integrate offline marketing into other marketing efforts? For instance, if I sponsor a half-time field goal competition or a half-time full court shot competition for a school, how do I maximize returns? Should I try to set up a funnel for leads or contacts captured or something like that?

My answer:

Get their contact information

First of all, you always want to get their contact information, especially their email address so you can add them to your email list. You also want to get their phone number so you can start text messaging them.

The easiest way to do it

The easiest way to do it is by using some sort of giveaway. “Enter your email address for a chance to win.” :Text us for a chance to win.” That’s the best way to do it.

You always want to get their contact information because otherwise they’re gone and you never have any way to contact them again. But if you get their email address then you can start contacting them. So that’s how you do that.