Is it possible that the reason that your law firm is not ranking in Google Maps is that there are too many attorneys at your same address? Now, this happens quite often. It’s actually an update that was released about three years ago called the Google Possum update. I’m going to show you exactly what that means.
Now, let’s look at my drawing here. Let us say this is the road and this is basically four corners of a road here. This is the road. Here’s my horrible drawing. Now, let’s say that you are in an office building that’s right here on the corner. There is another building here. There’s another law firm right here. Now, in this law firm, right here, there’s one attorney. Basically, in this building, at this address, there’s only one attorney. Same thing here. There’s only one attorney. This is your office. This is you right here and you’re actually in a high-rise building and there are several attorneys that are in that building that are all basically in the same type of practice area. Let’s say you’re a personal injury attorney and there’s one personal injury attorney here, one personal injury attorney here, and then there are seven personal injury attorneys right there. We typically see this very often in Regus offices. This is why Regus offices and shared office space, a lot of times, don’t typically work. Well, what ends up happening in this scenario is that Google will only show one lawyer per address and it’ll filter the rest out. Just for simplicity, let’s say the searcher is right here, right smack dab in the middle. Let’s say they search for a personal injury attorney. This attorney is going to show up. This attorney is going to show up. The most authoritative attorney out of this entire batch. So not this one, not this one, not this one, not this one, not this one, not this one. This one is actually going to show up because he’s the absolute most authoritative based on his Google My Business profile. Becoming authoritative on your Google My Business profile isn’t that difficult. But what’s going to happen is this one is going to show, this one is going to show, and this one is going to show, which means that these six attorneys are not going to show up because they’re being filtered out because of the Google Possum update.
The solution to this is two things. One, you can move your law firm, (which, is not really a good solution for most attorneys.) The second is you’ve got to become way more authoritative than all these other attorneys here until you become the highest authority. Then you will start showing the search when someone searches from there and then you become the attorney that actually shows up in your building. Now, if you’re having this issue with your law firm as I said, it’s actually not that difficult to become the most authoritative law firm in your building. But it does take some advanced knowledge.
If you’re having an issue like this or even if you’re just this guy right here and you want to make sure that you’re ranking higher in Google Maps, then I’d like to invite you to book a free 45-minute strategy session with my team. What we’ll be able to do is to take a look at your law firm’s website. We’ll do an evaluation. We’ll give you some feedback on what we see. Then we’ll let you know what we can do to help you get ranked in Google Maps so that you can grow your firm, you can get more leads, more cases, and ultimately grow your law firm. The call is completely free. Like I said, what we’ll do is we’ll go over all the issues, we’ll let you know what it looks like for us to work together, and then, at that point, you can make a decision. There’s no obligation to buy anything. And you’ll get a value from the call. So if you’re having a Possum issue or if you’re not ranking in the Maps, the Google Possum update could very well be the reason why you’re not ranking in the Maps. Click the link below, book a call with my team, and we’ll get you all sorted out. If you have any questions about this, please leave them in the comments below. I will see you in the next video.