Here’s a question I just got:
Have you ever worked with an attorney who has a non-legal day job but is trying to increase side legal income?
I have not, but that does not mean that it’s not possible. What type of law are you trying to practice? Let me know what you’re trying to do and then I’ll give you suggestions on how to do it.
A Freelance Attorney
I was just talking to another attorney not too long ago, and she has a really interesting practice. She’s actually a freelance attorney. I had never really heard of such a thing, but it’s a really innovative way to have a law firm. And basically what she does is she works with other lawyers.
I’m assuming that adoption law is going to be one of two things. It’s either going to stepparent adoption or it’s going to be my wife and I can’t get pregnant and we want to have a kid. Both of those are very good and very easy to target.
If it’s your side income, then you’re probably not trying to get a ton of cases. It’s the same strategy I give everyone. Anyone that wants to have kids and can’t have kids, what do they want?
What Do People Who Are Interested In Adoption Want?
They want to be a parent. They want to play catch with their son. They want to walk their daughter down the aisle. All of these things that they want are emotional triggers. It’s a hugely emotional field of law because people want to have kids very badly and they can’t.
Talk To Former Clients
So you need to create some sort of content that basically talks about how to get the thing that they want. So I would go to some of the past people that you’ve already talked to or that you’ve already helped. And I would say, I’m putting together some free resources for people that are in the same situation that you were in before you came to my law firm for help.
And I want to make sure that I don’t miss anything because I want the guide to be really valuable. I think there are a lot of people out there that are looking for information and can’t find it.
So then you want to figure out what was their number one question they had about adoption. What was their biggest goal? What was their desire? What was the thing that they wanted the most? For most people, it’s how to get a kid.
What Are Their Fears?
What is their biggest fear? There are tons of fears that they could have. The fear could be that they go through an entire process, and they find someone who’s going to give their child up for adoption. Then, in month eight, the mother changes her mind and wants to keep the kid.
My brother actually went through a situation where he and his wife adopted twins, and what happened was they ended up in a foster situation. So, they fostered these two newborns and then for two years they were battling with the mother who was addicted to drugs. Luckily they were finally able to adopt.
Create A Free Cheat Sheet
There are all these concerns that they have. So what you should do is create a piece of content, a free download, free cheat sheet, free video series, whatever it is, that teaches them. So here’s what you want. If you’re struggling to have children and you’ve tried everything, you tried the fertility clinics, you tried the doctors and you’re finished with the disappointment, then here’s another option.
Here’s how to be a parent, even if you can’t have kids. And then you start talking about adoption. Or maybe it’s people that already know they want adoption. This is why you do the ask campaign where you ask people what their questions are.
Because maybe it’s people that already know that they want adoption, but they’re concerned about the process. Their concern is that it can be expensive. They’re concerned about the home study, or they’re concerned about the financial element of it.
That’s not so much about the fact that it’s going to be expensive, but about what the state will look for in finances. So you answer all of these questions and you put all this free content out there and do it in a free guide or free videos or whatever it is.
Follow Up With More Content
And then you just keep following up with content for these people. And the nice thing is, especially if you use videos, you only have to film videos one time and then what happens is that you have this content out there that lives forever and continues to get your clients.
The nice part about it is that you have this video, and since you said you’re only doing it for side income, you’ll have more clients than you need. As I said, that’s what happened to me. We have a waiting list because we can’t handle as many clients as are coming to us.
So that’s what you do. You just create free content and focus on providing value in solving problems and answering the questions that they have. And then people will hire you. It works every single time.
So that would be my suggestion to you. It’s the same thing I tell everyone: value, value, value.
What Else Could You Target On Facebook?
Evan said he boosted a few posts before and targeted them toward motherhood and Christian. Would I have any other suggestions on targeting? When you’re targeting on Facebook, I don’t know why you would target Christian. It doesn’t really make any sense. Would that mean that Jewish people aren’t allowed to adopt? That’s not really related.
Instead, I would look for things like fertility and In vitro fertilization, and I would also target the interest of adoption.
Now here’s another thing that you could do for adoption. Go to Google and see if there are any adoption magazines or adoption organizations or anything like that, and see if you can target those as well. You’d be a lot better off.
I mean, motherhood is our right, but not everyone who’s interested in motherhood is necessarily interested in adoption. So I would target interests that are more likely to be liked and followed by people that are interested in adoption.
For example, what are the steps before adoption? Probably fertility clinics and, egg transplants. I don’t know what the procedures are, but you’ve got to figure out all those things that people would be interested in. Look for any organizations, any magazines, and any famous doctors that have had really amazing results. That’s what I would focus on.