Create A Cheat Sheet
The cheat sheet has to be about something that they want to know how to do while avoiding something that they don’t want to do. For example, maybe it’s how to live or work in the United States without fear of deportation.
I recently received a question about how to get people into your Facebook group and to join your weekly email list. For this example, we’re talking about immigration. Here’s what you do.
I don’t know exactly what it would be for immigration or for your particular clients. I don’t know if you focus on a family or if you focus on H1-B visas, but you’ve got to figure out what it is they want and what is it that they’re afraid of.
Run Ads For The Cheat Sheet
Then, you run ads for the cheat sheet. You go on Facebook, and say, “Hey, I’m attorney Jim Hacking, and I created a cheat sheet.”
Or you can say, “Hey, I’m attorney Jim Hacking. I am an immigration attorney, and I’ve been working with clients, helping them stay and work in the United States since 1992” or whatever you’ve been doing.
Tell A Story
We recently had a client come to us who worked at this company, and this thing happened to him, and he came to us. So, we did this, this, this, and this, and we helped him solve that problem.
Now I realize that a lot of people have the same problem and a lot of people really could use some information about how to solve this problem. So, I put together a completely free cheat sheet. If you want to know how to accomplish how to stay in the United States without fear of deportation, without losing your job, and while being able to protect your family and so on, click the link included with this video, and download my free cheat sheet. Click here to enter your information.
By the way, if you need a template, I’ll send you a click funnels template where all you have to do is change the logo, and you can use it.
They click the link, they go to the landing page where it says enter your email address, and we’ll email this to you. Once they enter their email address, they’re taken to a thank you page. The thank you page says, “your cheat sheet has been emailed to you.” Your next step is to join the blank Facebook group.
Get Them Into Your Facebook Group
I don’t know what your Facebook group would be, maybe Indians living in Saint Louis. You want it to be the benefit followed by a geographical location. Then again, if you’re doing immigration, you might be able to take clients nationwide.
Once they enter their information, they’re automatically added into your email list. They get your cheat sheet in the confirmation email. In that email, you want to say the following:
“Hey, this is attorney Jim Hacking. Thanks for downloading this. You can get your free cheat sheet here. By the way, do me a favor and respond, “Got it” to this email, just so I know you got it.”
The reason that you want to do that is that will fix your email deliverability. If you’re sending a bunch of emails and getting no replies, then you could run into some spam issues. But, if you’ve got people that are responding to you, it’ll make your emails much more deliverable. That’s a little hack that not a lot of people know.
Then you can say, “You’re obviously interested in this subject. Your next step is to join the Facebook group.” That’s in the email. Also, when they get to that thank you page, it says, “Thanks, your cheat sheet has been emailed to you. Your next step is to join the Facebook group.” And you have put a button there with the FB logo that invites them to join the Facebook group.
I don’t know what your group is called, maybe Green Cards in America. Whatever the Facebook group is, you got to figure that out.
People Are Silently Begging To Be Led
Don’t say, “if you’re interested, join our Facebook group” or “if you have time, be sure to join our Facebook group.” You say, “your next step is to join the Facebook group.” The reason why is because people are silently begging to be led. People need to be told what to do.
If you give them the option versus saying your next step is to do this, they’ll get in your Facebook group, and now they’re on your email list as well. If your topic is about how to get the thing that they want without the thing that they fear, then they will download it left and right.
How To Target People With Facebook Ads
Now, how do you target people with Facebook ads? What you do is you figure out celebrities from the countries, and you target those and target people who are interested in those celebrities.
If you’re trying to find people that are from India, figure out who are their biggest celebrities. Who is the Kim Kardashian of India and target people that are interested in her?
Also, figure out who all the other celebrities are, particularly people that Americans wouldn’t be interested in. If someone likes this person, they’re definitely from India, and that’s how you do it. You just target people that are interested in that.